Hello! My name is Martina Arezzini, and I am a professional, licensed local tour guide. Some of you might already know me from the videos with Mr. Harald Baldr (if not, check him out!). I am the co-founder of SunFlorence Tours, a company dedicated to unveiling the magical atmosphere of Florence.

I was born in Tuscany, in the province of Siena, in 1991, and in 2010 I moved to Florence, where I graduated in Languages, Literatures, and International Studies and later earned a degree in European and American Languages and Literatures with full marks. My research focused on Gender Studies and South American Women’s Literature, which also inspired me to teach English and Spanish in Italian high schools.

Since 2011, I have also been involved in social inclusion projects for children across Europe and worked with them for many years.

I later completed my studies at the training school, passed the qualification exam, and have been working as a licensed tour guide since 2018.

Beyond guiding, I spent years studying oenology and viticulture and am proud to be an official wine guide. I am passionate about using beauty, art, and culture as a bridge to bring people from all walks of life together.

In 2019, I had the chance to meet Harald Baldr, a famous YouTuber, with whom I began collaborating on videos filmed in Italy. In addition to him, I’ve had the privilege of guiding several celebrities, including Celia Lora, José Eduardo Derbez, Victoria Ruffo, Eugenio Derbez, Ruggero Pasquarelli, Camila Orsi, and many others. But to me, each and every one of my clients is a celebrity.

In 2024, I earned the qualification of Technical Director and Travel Designer, further enhancing my ability to create bespoke and unforgettable experiences for my clients.

I love walking in the streets of Medieval Florence talking about the old families, historical events and the great intellectual personalities who contributed to the creation of wonders such as the Duomo or the Church of Santa Croce. Because of my education I particularly love historical-artistic paths (even if I choose off the beaten path tours sometimes).

On the other hand, I also love to show Florence’s contemporary life. I love looking for places where the city becomes lively: markets, artisan areas, exhibitions of modern and contemporary art, small fashion shops., etc.

I love working with solo travellers, but also with families. I love creating activities and treasure hunts for children. I love classic tours, but I also enjoy creating more special experiences for you that can make your trip unforgettable.

If you’re looking to explore Florence or Tuscany in a way that is vibrant, authentic, and unforgettable, I would be delighted to guide you!

– For info and bookings send an email to sunflorencetours@gmail.com –

Organizing guided tours in Florence is like building a puzzle: I will give you the pieces (and indicate their position) but it is you, the customer, who puts them together, to form the overall vision.